top of page


Where did it all begin?

Jeff Martin founded the wildly popular Smallcakes Cupcakery Franchise that bakes and frosts 18 signature flavors every morning, fresh from scratch. Smallcakes features seasonal and special flavors created by Jeff. After appearances on the Food Network’s “Cupcake Wars” seasons one, two, and seven as well as on the hit daytime talk show “The View,” Smallcakes became well known and in hot demand in neighborhoods across the nation. Even celebrities have had Smallcakes at their events and weddings. USA TODAY listed Smallcakes as one of the Top Ten Cupcake Places to try in the country.


Smallcakes believes in its slogan of “Maybe a Cupcake Will Help?” and has been growing their neighborhood cupcakery across the world. Our mission statement is how we have grown our little cupcake store. “To use creative flavors, quality ingredients, and friendly service to provide the finest cupcake experience worthy of returning and recommending.”


Sweets are our passion. 

Located in the heart of Patchogue Village, Smallcakes is a place for all ages. Are you a sweet fanatic like us? Then we have a place for you. Feel free to take a seat... or a cupcake to enjoy during your walk down Main Street...or a box to bring home to the family. However you like to enjoy your sweets, you are invited to indulge with us here at Smallcakes. 


It's what's on the inside that counts

Here at Smallcakes, quality is our number one ingredient. Interested in joining the Smallcakes Patchogue Team? Email us your resume at


Now Hiring
bottom of page